THINKING BUSINESS
a blog by Chris Barrow

Shoppers, kickers, hunters and wasters

Price-shoppers.

Tyre-kickers.

Bargain-hunters.

Time-wasters.

All people to be avoided if you want to build a profitable business.

They are not real patients.

So I’d like to ask you a question.

How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door?

Can I make a request please?

Will you just stop that NOW.

And focus on the people that you should be attracting.

People who are looking for:

  1. Knowledge

  2. Skill

  3. Experience

  4. Quality

  5. Customer service

  6. Confidence

They are such a joy to deal with and they will tell their friends.

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