Shoppers, kickers, hunters and wasters
All people to be avoided if you want to build a profitable business.
They are not real patients.
So I’d like to ask you a question.
How much of your advertising spend is aimed at attracting shoppers, kickers, hunters and wasters to your web site and/or your front door?
Can I make a request please?
Will you just stop that NOW.
And focus on the people that you should be attracting.
People who are looking for:
They are such a joy to deal with and they will tell their friends.