Stop calling it "private dentistry"
There is no such thing any more. “Private dentistry” is reputedly delivered by:
so, if you are going to positively differentiate yourself in the market you MUST describe yourself as an “Independent dental practice” or “an independent dentist” which means you are free to evolve and deliver your own brand of customer service and clinical care. Public perception. “Private dentistry” = more expensive version of the same old same old. “Independent dentistry” = focused on the patient as a person and not on targets, deadlines, and quotas.