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THINKING BUSINESS
a blog by Chris Barrow

Radio advertising

Part of my job is to recognise trends – and this is a big one.

Many of my clients have embraced local radio advertising in the last year – and the feedback is that it’s working well.

Focus seems to be on:

  1. whitening

  2. ortho

  3. one-visit crowns and

  4. dental implants

  5. denture stabilisation

Specific subjects that the listening public can get their heads around in a quick soundbyte.

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