Radio advertising

Part of my job is to recognise trends – and this is a big one.

Many of my clients have embraced local radio advertising in the last year – and the feedback is that it’s working well.

Focus seems to be on:

1. whitening

2. ortho

3. one-visit crowns and

4. dental implants

5. denture stabilisation

Specific subjects that the listening public can get their heads around in a quick soundbyte.