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THINKING BUSINESS
a blog by Chris Barrow

"Digital Dynamite" really did explode across the UK




Belfast, London, Bristol, Birmingham, Manchester, Leeds - and, finally, Edinburgh.


Over the last three months it has been my pleasure to host our Q3 workshops for a combined audience of over 350 team members and clinicians, who have been spellbound by Marcos White and Cat Edney.


"Digital Dynamite" was the title - because we wanted to blow up history - and replace it with a "today" that includes:

  • The comprehensive use of intra-oral scanning at every step of the patient journey from first consult, through dental health review to the most complex treatment;

  • The role of the Digital TCO in scanning, communicating with and triaging patients;

  • The role of the Modern Dental Therapist who makes full use of their GDC scope of practice;

  • The off-site design and on-site 3D printing of a variety of dental solutions.

The bottom line isn't just that this:

  • impresses patients to the extent that they buy more and tell their friends;

  • creates a stimulating workplace that team and clinicians want to join and don't want to leave....

It also changes the bottom line financial performance of the dental business to a greater extent than any development I've seen in the last three decades - including wages down from 25% of turnover to 15% - lab costs down from 14% of turnover to 8% (examples from The Extreme Business 100 client base). The bottom line is, the bottom line goes up in a world of increasing costs.


A increase of 16% in net profit before tax pays for a lot of capital equipment finance - and hugely increases your EBITDA for valuation purposes.


We presented the last workshop yesterday in Edinburgh, after a "thank you" dinner with my speakers at Hawksmoor on Wednesday evening, during which we all agreed that the tour has been a blast (pun intended).


In a few weeks time we will begin our Q4 tour with a brand new speaker and topic - more of that to follow.


For now, I want to extend my gratitude to both Marcos and Cat, who have delivered everything I hoped for and more besides.


My thanks also to Align Tech for making the iTero available at every workshop and equally to ESM Digital Solutions for bringing along the Sprintwray.


https://www.coachbarrow.com/the100


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