I firmly believe that writing a blog (that can be read by patients and browsers to your web site) is an essential part of your virtual marketing in this information age of ours. A blog allows a potential new patient to get a sense of who you are, the way you think and communicate – before they book a first appointment. Dentistry can be scary for some – and realising that you are human is a big help. I’m proud to say that Uchenna Okoye has been a friend and a client for many years – and as the new series of “10 years younger” begins to air – the hits on her site will explode. So her blog is excellent in creating that right balance of “celebrity dentist” and authentic person. Click here to read it This lady and her practice are going places – keep watch!