Before the bandwagon
It was the 60’s and 70’s British financier Sir James Goldsmith (one of my more controversial personal heroes) who coined the phrase:
If you can see a bandwagon, it’s too late
I know that we cannot spend all of our time innovating but it’s a good idea to spend some of our time at the innovation end of the adoption cycle.
In dentistry it’s the tech enthusiasts described in the above visual that are leading the race in innovation and the visionaries who are applying the tech in more creative ways, not just in clinical delivery but in the patient experience as well.
Visiting a practice that haven’t embraced digital dentistry, social media marketing, blogs, vlogs and podcasts, email newsletters, TCO-led triaging, visual treatment planning and end of treatment reviews is now beginning to feel like a trip to a tired House of Fraser store.
In the small business sector, we have to get ahead of the bandwagon to maintain our competitive edge.