It used to be that your website was an online patient information leaflet.
Then it became an online shop window.
Recently, websites have become like movie trailers, introducing a potential audience to the “best bits” and inviting them to see the full feature-length event.
In 2015, your website will be a collection of links to landing pages.
“Would you like to download a copy of a free guide to……….”
It is now more important to collect your prospective patients’ email addresses and gain permission to keep them posted, than it is to convert them right now into patients.