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a blog by Chris Barrow

7 days to launch - Part 1 - The Associate Development Programme

On Thursday 10th September we begin our brand new and unique Associate Development Programme (ADP).

My objective will be to enhance the communication skills and effectiveness of your associates, so that they will want to help you grow your business by raising their own game.

Over the 15 weeks until Christmas, we will be presenting a weekly live webinar on Thursday evenings (recording available) and following that up with regular dialogue and coaching through our unique Facebook Workplace platform.

Not only that but those graduating will have earned full vCPD throughout and will have a plan in place for their own personal and professional development during 2021.

I'll share the complete ADP curriculum below but take a moment to consider that, for an investment of £300 per month (inc. VAT) per dental business for 4 months (with an unlimited number of places available for associates per business), this represents incredible value for money at a time when cash flow is tight.

Not only that, but businesses taking part will equally have access to all the benefits of The Extreme Business Regeneration 2.1 Programme.

Register your interest ( 2-minute process), we will onboard you and show you how to get your associates registered - it's not too late - we begin a week today.

Just take a quick look at the curriculum:

Week 1 - Introductions

  • Aims and Objectives

  • Curriculum review

  • On boarding in The Regeneration Programme

  • Your shopping list

  • Introductions

  • Q&A

Week 2 - Understanding what makes people tick

  • Maslow’s Hierarchy of Needs

  • The Karpman Drama Triangle

  • Earning trust

  • Empathetic listening

  • Understanding desired outcomes and triggers

  • Dealing with difficult conversations

  • Learning to say “no”

Week 3 - Patient Communication

  • Building rapport

  • Asking the right questions

  • Looking at the whole picture

  • Establishing desired outcomes

  • Managing expectations

  • Planting future seeds

Week 4 - Using technology to communicate

  • Photography

  • Videography

  • Scanning

  • The Virtual Patient Journey

  • The Digital Consultation Process

Week 5 - Presenting Treatment Plans

  • Using technology instead of print media

  • Creating a visual patient experience

  • Answering concerns and objections

  • Talking confidently about money

  • Gaining consent

  • Collaborating with the TCO

  • Establishing a sales pipeline

Week 6 - Personal branding and marketing

  • Establishing your personal brand

  • The low cost marketing plan for associates in the year of Covid

  • Collaboration with the marketing manager

  • Self-promotion in your community

Week 7 - Leadership Skills

  • The characteristics of great leaders

  • Collaboration with team members

  • Creating environments in which team members want to help you

Week 8 - Personal development and effectiveness

  • Establishing your core values

  • Building your own business plan

  • Identifying your key roles

  • Creating a compelling personal vision

  • Your 12 key areas of responsibility

  • Setting goals

Week 9 - Personal wellbeing

  • How to live to 100 and beyond

  • Sleep

  • Nutrition

  • Exercise

  • Flexibility

  • Handling stress

  • Balance and variety

Week 10 - Your support network

  • Training and Development

  • Buddying

  • Mentoring

  • Networking

  • Your personal board of advisors

Week 11 - Your financial health

  • Personal financial planning for beginners

  • Legitimate tax planning

  • Savings and investments

  • Targeting

  • How to negotiate a win:win remuneration package

Week 12 - Compliance

  • Essential steps to stay on the right side of the regulators

  • How to avoid patient complaints and what to do when they happen

  • Avoiding defensive dentistry

Week 13 - Getting Ready for 2021 – part 1

  • The Broad Concept Approach

  • Setting 2021 goals

  • Removing tolerations and obstacles

  • Identifying your unique abilities

Week 14 - Getting Ready for 2021 – part 2

  • Time, Money & People

  • Putting together the resources you will need

  • Coaching – how to stay on track during 2021

Week 15 - Open House

  • Tough questions (form you)

  • Straight answers (fro me)

  • A celebration

Join 140 Dental Businesses who have already registered at

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