The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The...

Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the...

So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as...

Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive....

In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the...

New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will...

There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to...

A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology...

Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do...

What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal...

An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an...

Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day...

Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100...

I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this...

There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the...

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester...

There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He...

My client Aarti Kohli is the Principal of three practices in Hampshire and shared with me an unusual experience last week, which I can...