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Thinking Business
a blog by Chris Barrow
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The currency of advertising and marketing – a choice you can make
Advertising The currency of advertising is CASH. If you throw enough money at the problem, you will get a result. Do you want to be page...
Chris Barrow
Jan 23, 20182 min read
Investing at the top end in your practice video – example #3
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
Chris Barrow
Jan 19, 20181 min read
Getting your practice video out there – example #2
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
Chris Barrow
Jan 18, 20181 min read
Using patient video testimonials as part of your marketing
For some time now I’ve been wanting to showcase some examples of good patient video testimonials. Last Friday I mentioned the work done...
Chris Barrow
Jan 17, 20181 min read
White Paper marketing – Kavo getting it nearly right
An interesting email from Kavo this morning, offering me a free e-book on: “10 Reasons to use CBCT Scanners in Implantology” You can go...
Chris Barrow
Jan 15, 20182 min read
Using You Tube to promote your practice to dentists and patients
My first question this morning is whether it would be useful to have 80 minutes of Chris Barrow, live and uncut, talking about: tips for...
Chris Barrow
Jan 12, 20181 min read
How Facebook dominates UK social media usage and what you have to do every day
In the UK alone, there are 42 million of us accessing Facebook every day and the majority via a mobile device. To understand just how...
Chris Barrow
Dec 19, 20172 min read
What a former Chinese premier teaches us about marketing ROI
Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it...
Chris Barrow
Dec 8, 20173 min read
Why even the best practices are only getting 2 out of 3 steps right with their internal marketing
Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...
Chris Barrow
Nov 30, 20173 min read
Reviews are growing in importance – what are you doing about that?
There’s a quiet war developing between Google and Facebook for our attention when it comes to both writing and collecting patient...
Chris Barrow
Nov 23, 20171 min read
On public speaking, going home, looking forward to 2018 and welcoming Christmas
So – last day on the road before a week’s vacation including a cottage holiday in West Wales. Gloucester Independent Dental today and an...
Chris Barrow
Nov 10, 20172 min read
Christmas is coming – and the goose is getting thin – what are you going to do?
Last week The Guardian newspaper reported that UK retail sales in September were at their lowest since 2009, an ominous sign that...
Chris Barrow
Nov 2, 20172 min read
Why you need editors and reporters in your dental practice
One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the...
Chris Barrow
Oct 25, 20173 min read
A new sales pipeline application created specifically for dental practices
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
Chris Barrow
Oct 24, 20172 min read
BDIA Showcase gossip – day 1 – Thursday 19th October
Certainly a great looking show, even if we have been relegated to Hall 3 as the members of The Motorhome and Caravan Show gather for the...
Chris Barrow
Oct 20, 20173 min read
30 Instagram posts this morning – did any capture my attention?
our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my...
Chris Barrow
Oct 10, 20171 min read
The inexorable rise of Instagram and how to get the best out of your social media activity
At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every...
Chris Barrow
Oct 9, 20172 min read
Free download – The End of Treatment Protocol – a 5-step reminder
The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and...
Chris Barrow
Oct 6, 20171 min read
The power of a good testimonial and what happens when you switch the PPC off
“CB is my coach because his experience and advice combined with him holding you accountable drives you to be the best you can be in the...
Chris Barrow
Oct 4, 20172 min read
A unique 2018 retreat for orthodontists – Latter, Jones and Barrow
Calling all orthodontists! De Vere Hotel – The Cotswolds Wednesday 25th & Thursday 26th April 2018 9.00a.m. to 6.00p.m. both days Take a...
Chris Barrow
Sep 19, 20171 min read
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