The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print,...

The challenge of external marketing is to invest your money in an agency, a consultant or their system and then wait, in the hope that...

Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the...

A fascinating dinner in Harpenden last night with European and UK Audiologist of the Year, Robert Bieny, founder of Hearing Healthcare...

Let me get straight to the point: 80% human interest stories about the patients whose lives you have changed for the better 15% human...

Your brand standard is excellence. Here’s a little lunch and learn for you to try as soon as you can. Ask everyone in your team to define...

I’ve frequently commented that people don’t contact me because they are happy. So when the emails arrive, what is motivating the enquiry?...

I’m reminded, here in Ireland, that there are some people (patients) from Hale and Hampstead who choose to wear their money on the...

The Empty Quarter is the largest uninhabited desert area in the world, 2/5th of which is in Oman, 1,000km of gravel flats and dunes...

Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please...

What exactly is the economic value of a patient in your practice? In business that’s called the LTV – lifetime value. Let’s take the...

I want you to suspend your disbelief for the next few minutes and take part in a mental exercise with me. think of your top 5 patients...

Seeking and enjoying the company of others : sociable It does seem rather logical that anybody working in a customer/patient facing...

Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have...

Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are...

Eight days off the grid and 301 emails waiting for me when I sat down in The Bunker yesterday (Sunday) morning. Cue violin….. As a sole...

Brexit happened because apathetic Millennials couldn’t be bothered voting for us to stay in Europe. If Trump wins, it will be because...

The morning huddle. At worst – there is no morning huddle: we all start at different times we cannot get everybody to arrive at the same...

A critical moment in Human Interest Marketing is when the patient has reached the end of a course of cosmetic treatment and are about to...

Here’s where I am going to suggest that the flagship of the fleet in your marketing collateral is your monthly email newsletter. Yes –...