Chris BarrowMay 31, 2017How on earth can you find out whether your marketing is working or not?The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print,...
Chris BarrowMay 16, 2017What to do when your team don’t want to get involved with internal marketingThe challenge of external marketing is to invest your money in an agency, a consultant or their system and then wait, in the hope that...
Chris BarrowMay 8, 2017The 2 choices you now have to make in marketing – and you won’t like either of themMarketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the...
Chris BarrowApr 27, 2017What implant dentists can learn from an award-winning audiologistA fascinating dinner in Harpenden last night with European and UK Audiologist of the Year, Robert Bieny, founder of Hearing Healthcare...