Working in Toronto

1. The desire to do the type of coaching we love to do with the people we love to coach;

2. The importance of delegating ALL of the work to a support team;

3. The value of robust marketing systems and

4. The necessity to create a sales-driven business.

We also evolved a facinating conversation on the distinction between: Marketing – a robust business system and Branding – what happens when clients seek you out to confirm their own identity and end their isolation. That’s a very unusual distinction and I’m working on a matrix as we speak! After our formal meeting I enjoyed catching up with Michael Bungay Stanier for drinks – he is one of the most inspirational guys I know and my biggest ever candidate for “the next Thomas Leonard”. You can delight in his work at http://www.boxofcrayons.biz/index.php. We were also joined for dinner at Il Fornello on the Waterfront by Rosemary Davies-Janes of http://www.miboso.com/. Rosemary helped me to create the personal branding statement that you can read via one of the links on the right hand side of this blog page.