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Why the Tour de France should inspire your business mindset this summer
- Chris Barrow
- Jul 7
- 1 min read
Yesterday I began watching the 45-minute highlights of the previous day's stage in the Tour de France.
This year, week 1 will have to be scheduled around my work commitments, then it will become a part of my morning routine over coffee as we begin our annual 2-week sabbatical on the Greek island of Ithaki.
The Tour is only beaten for global viewers (3.5 billion) by the FIFA Men's World Cup (5 billion) and, as Ed Pickering says in the latest issue of Rouleur magazine:
"the most textured, nuanced and multi-layered sport in the world."
I love the drama, the endless metaphors for tactics, teamwork and individual achievement, the rivalries and the friendships, the thrills and (sadly) spills, the astonishing backdrop of beautiful mountains, countryside and towns.
If you had the time, it would be a fantastic huddle every morning in your business - alas no, there is work to be done.
As soon as I've finished this post, I'll be on to my Wattbike as I watch Sunday's race.
That will set me up for the day.
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The Tour de France, a surprising business school? Intriguing. Strategy, teamwork, and daily grind, all pedaled out in vivid color! It's more than just lycra and lactic acid, it seems. This actually reminds me of when our team faced a seemingly impossible project deadline; constant communication and adapting our approach daily, like riders shifting gears on a steep climb, helped us pull through. That was our Block Breaker moment, figuring out a plan. Like those cyclists, we kept pedalling.
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