When hospitality fails : a lesson from Gate 9 at Manchester Airport
- Chris Barrow
- 1 day ago
- 2 min read

Here in Dublin my alarm wakes me at 05:30 this morning - and the first thought that appears in my head is a recollection of that horrible exchange I witnessed yesterday afternoon, between a gate assistant at Manchester Airport and an elderly couple who didn't understand her.
I posted across my social media channels as I boarded my flight (see graphic above) and also discussed how I felt with my taxi driver last night, with my wife before I retired for the night - and here I am starting my day by reliving the event with you.
My emotions are running high on this because:
I had spent my lunchtime at home, watching Sky News coverage of the VE-Day celebrations and the grace with which our Royal Family interacted with the Veterans invited to sit with them and watch the parades in London;
I'd already had my dose of Manchester Airport's complete disregard for hospitality when I arrived at The Escape Lounge, an hour before my flight was due to be called, to find the room hot, smelly, crowded and disgustingly untidy - cue a reverse turn - I walked straight out again;
Part of my remit is to train teams on hospitality - I've done three such practice visits in the last month and it's featuring on my current workshop tour - so as an evangelist for the book "Unreasonable Hospitality" I'm on red alert for the opposite.
But I reflect this morning on the fact that the events I witnessed at Gate 9 in Terminal 1 yesterday cannot be explained away.
"Blame a system, not a person?"
I appreciate that we have to include "be nice to people wherever possible" in our systems.
I appreciate that it may be tough to have a shift on a Bank Holiday Monday, when your family are at rest.
I appreciate that some airline passengers (like patients) can be challenging to deal with.
But that gives nobody the right to be (as I said in my social media post) rude, ignorant, monosyllabic and disrespectful.
I was sorely tempted, when I reached the gate assistant, to ask "How do you think your mother would feel if she has heard that conversation?" - but the risk of being refused the flight for my behaviour was to great.
After all - "don't wrestle with a pig in sh*t - because the sh*t smells and the pig loves it."
I'm not pulling the "respect for the elderly card" because "I am one" - just because it's the right thing. What I witnessed feels like an injustice - it feels as if Aer Lingus have cheated.
Airports and hospitality - is this the world's number one oxymoron?
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