
I frequently find myself writing lists of “best practice” as I travel - looking at what’s working in the business of dentistry amongst the most successful clients I have the opportunity to coach.
Every now and then a new PDF emerges, usually when I sense a shift in the marketplace.
January has provided that shift after only a few days of the new year, so here’s an updated version of what I’m seeing out there.
The question to ask yourself is a simple one - are we doing this?
Financial
Cloud-based accountancy
Monthly management accounts
Monthly KPI analysis
Monthly comparison of budget and actual cash flow
Quarterly calculation of operating cost per surgery per day
Quarterly calculation of fee-earners average daily production and profitability
Marketing
Team-led internal marketing (see last month’s newsletter on “the 5%’ers”)
Use of the complete array of Low Cost Marketing techniques - please download the updated copy of our 2020 Low Cost Marketing Mind Map HERE
A well-established and publicised CSR policy - community, environment and team
The Patient Experience
Separation of reception and telephony
Front desk protocols established and rehearsed
TCO-led new patient assessments - using intra-oral scanners
TCO-led complete patient journey
The Complete Visual Patient Journey (see download HERE)
Using Powerpoint and Camtasia to present treatment plans
A robust End of Treatment Review protocol - we have a 45-minute tutorial dedicated to this on the Extreme Business Academy which you can purchase for just £25
Operational
Excellent managers
Therapy-led preventative maintenance
Focus on high-profit treatment modalities (“The IVI League practice” - Invisalign/Veneers/Implants)
Clinical
Fully integrated digital workflow
In-house CDT’s
In-house 3D printing
This list is not complete, simply a selection of the most obvious trends I’m seeing. If you can add to the list, please email me at coachbarrow@me.com.
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