I frequently find myself writing lists of “best practice” as I travel - looking at what’s working in the business of dentistry amongst the most successful clients I have the opportunity to coach.
Every now and then a new PDF emerges, usually when I sense a shift in the marketplace.
January has provided that shift after only a few days of the new year, so here’s an updated version of what I’m seeing out there.
The question to ask yourself is a simple one - are we doing this?
Monthly management accounts
Monthly KPI analysis
Monthly comparison of budget and actual cash flow
Quarterly calculation of operating cost per surgery per day
Quarterly calculation of fee-earners average daily production and profitability
Team-led internal marketing (see last month’s newsletter on “the 5%’ers”)
Use of the complete array of Low Cost Marketing techniques - please download the updated copy of our 2020 Low Cost Marketing Mind Map HERE
A well-established and publicised CSR policy - community, environment and team
The Patient Experience
Separation of reception and telephony
Front desk protocols established and rehearsed
TCO-led new patient assessments - using intra-oral scanners
TCO-led complete patient journey
The Complete Visual Patient Journey (see download HERE)
Using Powerpoint and Camtasia to present treatment plans
A robust End of Treatment Review protocol - we have a 45-minute tutorial dedicated to this on the Extreme Business Academy which you can purchase for just £25
Therapy-led preventative maintenance
Focus on high-profit treatment modalities (“The IVI League practice” - Invisalign/Veneers/Implants)
Fully integrated digital workflow
In-house 3D printing
This list is not complete, simply a selection of the most obvious trends I’m seeing. If you can add to the list, please email me at firstname.lastname@example.org.