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THINKING BUSINESS
a blog by Chris Barrow

Welcome to Cheshire, the dental marketing desert



We moved in to a new-build home on 6th November last year in Hartford, Cheshire.


Our house is part of a substantial development and one of a number of such developments in the area.


As we meet our new neighbours, we discover that a significant proportion have relocated from South Manchester for a better quality of life and house prices that are up to 40% cheaper than those just 10 miles further North.


Our community seems to be a combination of young or established families and baby-boomers like me.


The cars that commute in and out every morning are of pretty good quality.


The local private and state schools have a good reputation.


We are superbly located for rail, air and road transport.


The local countryside is beautiful and offers a dazzling choice of country pubs, restaurants and leisure activities.


It's a really nice post code.


I'm surrounded by literally hundreds of high quality potential new patients.


Why, then, have I not yet received any marketing literature from the surrounding dental practices?


Too full? Too busy? Doing too well?


Or, maybe, just not thinking seriously about their marketing.


Sometimes, a simple leaflet drop is all it takes.



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