So what would they be? We have to start by considering what the uninformed patient is looking for I want to feel happier and more confident because:
I have an end to discomfort
I have a whiter smile
I have straighter teeth
I have more or fewer teeth
I have no metal in my mouth
I am able to keep my own teeth
I have replaced my dentures
I have fresh breath
I have very few visits to my dentist
I can afford what I have bought
There’s a top 10 list if ever I saw one.What we have to do is now attempt to fit that list into a series of Unique Ability® processes that will differentiate you from the competition and avoid the commodity trap.Help!
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