The reading list behind better dental businesses
- Chris Barrow
- 1 day ago
- 2 min read
Colin Campbell and I share a problem: neither of us needs another book, yet both of us are likely to buy one before the week is over.
We are voracious readers. Not because reading is an impressive hobby, nor to create the most crowded bookshelf. We read because somebody, somewhere, has usually thought more deeply than we have about the problem in front of us.
A good book can shorten a learning curve, challenge a comfortable assumption or provide the language needed for a difficult conversation.
Over the years, Colin and I have recommended countless books to clients, delegates and each other. We have now brought those recommendations together in the newly edited Extreme Business Reading List.
It was compiled for owners, managers and clinicians within The Campbell Academy business education ecosystem. However, good ideas improve when they travel, so we are happy to share it with the wider dental profession.
The attached list contains 58 books across six categories: business strategy; finance; leadership, management and team; marketing; the patient experience; and personal development.
There are familiar classics, recent thinking and a few choices that may surprise you. You will not agree with every author. Neither do we. Reading should sharpen your judgement, not replace it.
My advice is not to begin at the top and work through the list like a school assignment.
Start with your current constraint.
If the team is struggling, visit leadership. If the numbers are unclear, start with finance. If growth has stalled, explore strategy or marketing. Choose one book, capture one useful insight and turn it into action.
The value of a business book is not found in the number of highlighted passages. It is found in what changes on Monday morning.
Download the PDF, choose your next book and put it to work.
A Bathroom Vanity Canada with open shelving can provide convenient storage for folded towels and decorative bathroom accessories.
Some rhythm games take time to explain their rules, but fnf gets moving almost immediately. Arrows show what to press, the soundtrack establishes the pace, and players learn through action. That simplicity makes the first few battles especially welcoming.