Where Business Education becomes Business Behaviour

Something important has been happening at The Campbell Academy.

For years, dentistry has been very good at separating clinical education from business education.

You learn a clinical skill in one place, leadership somewhere else, marketing from somebody else, financial management if and when you get around to it.

But that isn’t how a dental business actually works.

On Monday morning, clinical delivery, patients, people, cash, marketing, technology, leadership and the owner’s life all arrive at the same time.

That is why I believe The Campbell Academy is establishing itself as the primary seat of learning for ambitious independent dental businesses across the UK and Ireland: a professional home where clinical excellence, business education, leadership development, community and implementation sit together.

And in 2027, Extreme Business moves to the heart of that offer.

Read more in our September newsletter HERE.