The Marketing Model Flip - a 5-minute video
Here's a 5 minute, 30 second video I created in just a few minutes yesterday, explaining the difference between external, internal and inbound marketing.
The speakers and the content are AI-generated (and, so far, annoyingly American) but the source material is my own and the explanation will give your marketing and TCO team a flying start on explaining why your marketing activity should be:
80% internal;
15% inbound and
5% external.
Enjoy.
The 80/15/5 marketing approach is a really interesting way to rethink where marketing efforts should go. The Marketing Mix PlayStation concept fits well with this shift toward a more balanced strategy.