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Thinking Business
a blog by Chris Barrow

The future of dentistry in 2026: why the TCO, AI and digital workflows are now non-negotiable

blink and you’ll miss it
blink and you’ll miss it

Dentistry in 2026 is having a moment. Not a quiet, incremental moment either. More of a “blink and you’ll miss it” moment, where technology is accelerating, patient expectations are rising, and the gap between practices that adapt and those that don’t is widening by the month.


That is why I’ve put together a free download:


"The Future of Dentistry: embracing the TCO, AI and digital transformation."


It is a practical guide for practice owners, managers and treatment coordinators who want to turn all this change into something useful, profitable and, ideally, less stressful.


The main observation in the PDF is simple: clinical quality is becoming more uniform worldwide because technology is “homogenising” standards. Ten years ago, you could spot big differences between markets. Now, a leading clinic in Mumbai can deliver an experience that matches the best in London, because digital workflows and modern tools travel fast (and they don’t care about postcodes).


The second big point is the right way to think about AI. The guide is clear: AI is an opportunity, not a threat. It isn’t here to replace dentists. It’s here to automate routine tasks, improve diagnostics and, most importantly, give your team time back to focus on complex clinical work and human relationships. That “time dividend” is the real return on investment.


Third, the PDF makes a strong case for the treatment coordinator as a competitive advantage. Not a glorified admin role, but a patient concierge who triages out the wrong-fit patients, triages in the right ones, and pre-qualifies people so the clinician’s time is spent with patients who are ready to proceed. That improves conversion and protects diary productivity.


From there, it gets practical: the psychology of the “trigger event” (why patients act now), the fearless financial conversation (how to handle “that’s more than I expected” without collapsing into discounting), and the systematic follow-up that turns a finished case into reviews, testimonials and referrals.


It finishes with an action plan: invest in the TCO role, explore AI-driven treatment plan presentation tools, audit your digital workflow, train for confident financial conversations, and build the habit of uncovering the patient’s why.


If you want a clear, modern framework for running a practice in 2026, download the PDF and use it as a checklist for what to adopt, what to train, and what to stop overcomplicating.



 
 
 

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