THINKING BUSINESS
a blog by Chris Barrow

The first meeting of The Twenty

Today the first delegates will be arriving at The BDA in London for 2 days of meetings as members of my exclusive Twenty. When I launched the Club back in late July, my commitment was to allow no more than 20 practices into this group – people with a bigger future. I did not expect that to happen straight away – we have 10 practices who have joined us for this first meeting – and I expect it will take another year to recruit the final 10 members – that’s absolutely fine because I’m being selective about who I work with at this level. I thought you might like to see the agenda for Friday’s Manager’s meeting and Saturday’s Principals meeting. Managers Meeting – Friday 09:00 – 10:30 Introductions Members to introduce themselves and their practices. Tell us your story and show us your web site and social media. Share with us your past, present and imagined future Objectives To establish exactly what each T20 Manager is expecting from their membership 10:30 – 11:00 i-Coffee (a chance to indulge in your delusions of indispensability by checking your smartphone) 11:00 – 12:30 The Profitable Dental Practice An overview by Chris Barrow of the 7 key characteristics of a successful 21st Century practice 1. Financial Modeling – the 7 essentials for financial confidence 2. Lead generation – the 3 pillars of your marketing plan 3. Lead Conversion – Prospects into Patients, Treatment Co-ordination, Pipeline Management and Sales 4. The Patient Experience – creating raving fans through customer service 5. Nuts and Bolts – looking at the operational side of your business 6. Leadership and Management – how to create effective teams so that you have to do less 7. Balance – making sure you have a life as well as a business 12:30 – 13:30 Lunch and Learn (from each other) 13:30 – 15:00 The Perfect Practice Manager The characteristics of the best managers I have worked with over the last 20 years. Management Lets start with you!

  1. Each member to share with the group the systems they currently use to manage the 7 key characteristics that CB talked about in the morning session

Then lets look at 7connections

  1. a look at the systems we recommend to our clients

Leadership

  1. the 3 key habits of great leaders (and how to adapt them to dental practice management)

Bringing it all together ProcessesPeopleLeadershipDesignTrainThe Custodian of the VisionCreateConsultThe example of performance and behaviourImplementCoachThe master of delegationMeasureMentorAdaptLeadEvolveReplaceReturn to design

15:00 – 15:30 i-Coffee (a chance to indulge in your delusions of indispensability by checking your smartphone) 15:30 – 17:00 The Marmite Sessions Bar stool coaching with Chris Barrow – direct feedback (from a place of love) on what you are doing right and wrong and what to do about it. Q&A on any subject you like. Your Goals for the coming quarter. Principals meeting – Saturday 09:00 – 10:30 Introductions Members to introduce themselves and their practices. Tell us your story and show us your web site and social media. Share with us your past, present and imagined future Objectives To establish exactly what each T20 Leader is expecting from their membership 10:30 – 11:00 i-Coffee (a chance to indulge in your delusions of indispensability by checking your smartphone) 11:00 – 12:30 The Profitable Dental Practice An overview by Chris Barrow of the 7 key characteristics of a successful 21st Century practice 1. Financial Modeling – the 7 essentials for financial confidence 2. Lead generation – the 3 pillars of your marketing plan 3. Lead Conversion – Prospects into Patients, Treatment Co-ordination, Pipeline Management and Sales 4. The Patient Experience – creating raving fans through customer service 5. Nuts and Bolts – looking at the operational side of your business 6. Leadership and Management – how to create effective teams so that you have to do less 7. Balance – making sure you have a life as well as a business 12:30 – 13:30 Lunch and Learn (from each other) 13:30 – 15:00 Future-proofing your business

  1. UK market review – what is happening out there and what trends can we see?

  2. SWOT analysis of the business opportunities in UK dentistry

  3. Recruiting new patents

◦ emerging demographics ◦ emerging products ◦ trending marketing activities

  1. Building clinical teams

◦ the future for associates and their remuneration ◦ direct access ◦ specialisation ◦ referrals ◦ Clinical mentoring

  1. Buying practices

◦ determining your business model ◦ analysis of accounts ◦ what to look for behind the numbers ◦ negotiating the deal ◦ raising the finance ◦ creating and leading the management team for a micro-corporate ◦ cost control – using facilities management to control overheads Double! How to double your profits in the next 3 years 15:00 – 15:30 i-Coffee (a chance to indulge in your delusions of indispensability by checking your smartphone) 15:30 – 17:00 The Marmite Sessions Bar stool coaching with Chris Barrow – direct feedback (from a place of love) on what you are doing right and wrong and what to do about it. Q&A on any subject you like. Your Goals for the coming quarter. If you would be interested in learning more about The Twenty, please email me on coachbarrow@me.com

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