Dentistry magazine report this morning the results of an independent survey indicating strong growth in the UK dental sector over the next 5 years. Additionally, they predict increased specialist services, growth in hygiene services and in the use of on-line booking systems. All ways round – the news is good – for those who are ready to take part in this 14% market expansion. The characteristics of the “winners” have been well documented in this blog and across the whole universe of dental business consulting. You know what to do. Its time to do it. Its also time to hire a coach to hold you and your team accountable and make sure you get there. I have often been “criticised” for my tough love (always by those who have never been on the receiving end of it). Admittedly, my feedback can be direct and merciless – and that’s because I’ve lost a few of my own shirts over the years and don’t want that to happen to anyone I work with. Yes – I am intolerant of performance and behaviour that is to the detriment of the business and its owners. Yes – I expect people to move out of their comfort zones. Yes – I will go the extra mile to help passionate people to reach their full potential – and abandon those who have no appetite for the work. Yes – I know how to help clients to build a world-class business. Isn’t it time you took your business future seriously and invested in coaching?