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a blog by Chris Barrow

Referred and Reassured

The best kind of potential new patients are those looking for:

  • Referral from a trusted family member, friend or colleague;

  • Reassurance that "people like them visit a place like yours" and that you know what you are doing.

Referrals will follow if you have a system in place to ask for them.

Reassurance will take place if you collect multiple video testimonials from patients and team - and make them visible.

Internal marketing is simple and inexpensive.

Conversion rates are high.

Forgive the repetition - but can I remind you again of the (paraphrased) comment from Strategic Coach:

"All the money that you need for the rest of your career is in the pockets of the patients that you already know, and the people they can introduce you to."

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