History will record that the Unit of Dental Business was a victim of Covid..
Now, in England, it's telephone triage and bums on seats - non-AGP, low risk, as many through the sheep dip as possible.
Oh - and if you want to carry on getting your funding - don't you go talking to patients about private treatment options.
So be it - the goal-posts change and the players adapt their game - thus it always was and will be.
This week my clients are sharing their three main concerns - guess what?
Time - not enough hours in the day to be lead clinician, owner, manager and counsellor for team members - then get home and try to have a family and personal life;
People - on the bus, not quite sure whether they are on the bus, clearly off the bus (even some who don't even acknowledge that there is a bus). Supporting the heroes, listening to those with genuine mitigating circumstances and resisting the desire to machine-gun the BMW's (bitchers, moaners and whiners);
Money - designing a workflow and pricing strategy that makes ends meet.
The smart ones are also thinking about marketing - because marketing was not a victim of Covid - it's important that you realise that.
In the private sector, patient demand is high;
patients looking for a new dentist because their old one didn't look after them during lockdown;
patients looking to complete or commence elective treatment at all levels of complexity.
Business is booming. Confidence is high.
I suggest you join in.
(p.s. get the picture reference?)