Here’s a true life story from a client: Guy comes into practice, age 49. Very anxious. From the NHS practice 10 minute walk from ours. I’ve got free gap of 40 mins, do a consult and I take my time. He tells me: “the local didn’t work and they just seemed too busy to find out which tooth was causing the problem” After 40 mins we have a treatment plan with consent for sedation to relax him and remove two failing teeth. He doesnt flinch at the fee of £500. “Well I wasted £45 down the road anyway. I just FEEL I’m being looked after here” We have scheduled him in this week (after deposit 50%). Moral: Some people are just busy fools.