It’s all about customer service

and reminds me that our focus has to be on creating those “raving fans” that will be ambassadors for our business. The worst person in your team is a business-prevention officer who sees all customers, internal and external, as a pain.

The best person(s) in your team is the “can do” person who lives my the mantra “no problem, leave it with me, I’ll get it sorted”.

The secret success of Angela Johnstone is that she is a natural leader who creates the latter group around her – and that’s why it’s a pleasure to work with her.

Of course, the best marketing of all is to recruit your patients as your unpaid sales force.