THINKING BUSINESS
a blog by Chris Barrow

Hygiene attendance

The first manifestation of recession in a general dental practice can be a gappy book for the hygienist. In fact a dentist emailed me overnight to ask “what should I do?” The solution to getting a hygienists book full is always the same around the country: 1. get the patients on a membership scheme, so that they don’t cancel because they are busy or broke. Make the hygiene visit an essential part of the brand and the benefits of membership; 2. make sure there is an effective reminder system – preferably SMS text messages; 3. make sure that every member of the team – staff and dentists – re-inforces the aspect of dental he