.png)
Word of Mouth - face to face and digital - pre-qualified potential new patients, triggered by events and looking for answers, who have been told you are the best by people whom they trust;
Inbound marketing - strangers looking for answers who have found you on the web;
Advertising - print media, broadcast, digital - you trying to attract the attention of strangers looking for deals.
Word of Mouth - I'm willing to bet that your internal systems to request Google Reviews, hand out business cards and request video testimonials aren't as robust as they should be.
Marks out of 10?
Answer: x/10?
Inbound marketing - I'm willing to bet that, if I searched for answers to the following questions in Google, I wouldn't automatically be directed to your web site:
LINGUAL BRACES VS CLEAR ALIGNERS: WHICH IS THE BETTER OPTION FOR STRAIGHTENING YOUR TEETH?
ROOT CANAL TREATMENT: UNDERSTANDING THE PROBLEMS ASSOCIATED WITH DIFFERENT TYPES
PORCELAIN VENEERS: WHAT YOU NEED TO KNOW BEFORE GETTING THEM
DENTAL IMPLANT PROBLEMS: WHAT YOU NEED TO KNOW
Marks out of 10?
Answer: x/10?
Advertising - I'm willing to bet that, if you do spend money on print media, broadcasting or digital advertising, you don't have a clear idea of your ROI and you aren't 100% sure that your Front of House team know how to convert cold enquiries?
Marks out of 10?
Answer: x/10?
Finally - are your proportions of activity correct?
80% of your energy directed at Word of Mouth;
15% of your activity at Inbound Marketing;
5% of your activity at Advertising.
Marks out of 10?
Answer: x/10?
If it's still raining patients where you are - think carefully about digging a well.
If the flow of new patients is slowing a little - think carefully about your priorities and your systems.
Sit down with your team at this morning's huddle and take the test - how do you score?
Opmerkingen