Guest speaker wanted - communicating the April 2026 NHS changes and improving private plan uptake.

NHS dentistry contract changes 2026, how mixed practices can communicate the shift respectfully and increase private plan membership.

This may read as a very strange request - but I'm looking for a guest speaker who can advise my "mixed practice" clients in The Extreme Business 100 on how to communicate the proposed changes in English NHS dentistry in a way that is respectful but also encourages private conversion.

I'm in the unusual position of having designed a presentation that I simply don't feel qualified to deliver by myself - so I'm looking for someone who can take the full brief, or collaborate with me.

I’m looking for a dedicated Extreme Business Tuesday Night webinar session on this—

“How to Convert NHS Patients to Private Plan in Light of the 2026 Contract Changes”.

Proposed session agenda:

1. What’s (likely) changing with the NHS contract in April

   
   

   • Summary of the emerging detail

   • What it means for patients

   • What it means for practice business models

     
     

2. Positioning your message to patients

   
   

   • Language that builds trust, not fear

   • What to say (and not say) in emails, reception scripts, and treatment rooms

   • Sample copy for:

     • Email

     • SMS

     • Website

     • Social media

     • In-practice posters

       
       

3. Segmenting your NHS list for conversion

   
   

   • Who to target first (and who not to)

   • Using your recall/reporting tools to prioritise the right groups

   • Triage scripts for front-of-house and clinicians

     
     

4. Building a plan that patients say yes to

   
   

   • How to pitch plan membership simply and clearly

   • Price points, perceived value, and uptake psychology

   • The role of TCOs and recall booking windows

     
     

5. Marketing strategy

   
   

   • “This is what’s changing” vs “This is what we offer instead”

   • Balancing honesty with reassurance

   • Social media tactics: short-form video, reels, testimonials, myth-busting content

     
     

6. Measuring success

   
   

   • Key metrics to track weekly and monthly

   • How to course-correct if uptake is slow

   • Staff training and internal comms

Any offers? The stage will be yours. coachbarrow@me.com