On more than one occasion in the last few days I have found myself in conversation about team members who just don’t cut the mustard. Regarding this subject I now realise that I passed Ghenkis Khan and Attila the Hun, heading steadfastly to the right, about three months ago. The next 2/3 years are going to be tough. Leaders will make fortunes. Laggards will die. Clients/Patients will select only the best products, services and customer service experiences. Dentistry is a retail business, offering products and services to a high level of professionalism. Cosmetic and restorative dentistry will boom. Team members who are:
resistant to change
Ronseal workers (do what it says on the packet – no more)
unwilling to step outside their comfort zone
ever utter the words “its not my job”
MUST BE EXTERMINATED. Do it now.