Dentistry is such a simple business

So you want to grow in 2013? Here are 10 easy things that are difficult to do…

1. improve the average daily production of your fee-earners

2. increase the number of fee-earners

3. increase the number of days available for fee-earning activities

4. increase the facility utilisation of your surgeries

5. introduce more into your product mix

6. introduce Treatment Co-ordinators

7. hire Therapists and re-skill them

8. introduce more new patients – it’s called marketing and it’s a system

9. raise your prices – because you offer the best customer service experience in town – and enough people will pay for the upgrade

10. reduce the operating costs per surgery per day of your business