BOPKEDO

OK – I’ve said this stuff before – but it really came home to me during a conversation with my friend Simon Reilly in Vancouver Island, who coaches Canadian financial advisors at Leading Advisor. If you are going to make an offer to your customers, clients or patients – it has to be BOPKEDO. A…. Bold Outrageous Provocative Knock “Em Dead Offer. Is what you are telling your customers BOPKEDO?