THINKING BUSINESS
a blog by Chris Barrow

Beat the clock

Here’s a great marketing idea from The Fountaine pub situated in the Yorkshire Dales (Linton). When you arrive for an evening meal, the price of two courses is the same as the time on the clock:

  1. £6.30 at 18:30

  2. £7.00 at 19:00

  3. £8.00 at 20:00

and so on. What a brilliant way of getting customers in early. Apparently Jack Cooke was racing to get the orders in – that’s Yorkshire men for you.

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