Are you any different?

I remember Andrea Lee teaching me many years ago that if I wasn’t “bold, outrageous and provocative” then the alternative was to be invisible in the noise.

Same for you.

There just HAS TO BE something different about:

1. your brand

2. your message

3. your environment

4. your people

5. your language

6. your brand standards

7. your marketing

something that people can tell their friends about.

Give your clients a story to tell – make it BOP.