88 days to go

The final quarter of the year is under way.

For many, the next 88 days will be about firefighting — coping with the economy, managing tired teams, and trying to hit end-of-year targets without burning everyone out.

But for a few, this quarter will be different.

For them, Q4 will be the reset. The chance to refocus, recalibrate and build momentum going into the new year.

I’ve spent enough time around UK dental businesses to know this: Q4 is when the best in class start planning for 2026. Not January. Not “when things calm down.” Now.

Today.

And so, we’re offering something unusual for this final quarter of 2025.

Since we launched The Extreme Business 100 in January 2022, it has always been a closed community — a group of around 100 businesses at every stage of their journey, start-ups, developers and exit-planners, united by shared values and a desire to succeed.

For the first time, we’re opening that community to a small group of trial members.

Yes - the trial members will pay normal fees, but only for three months. No contract. No catch.

Just a chance to experience the content, community, and confidence that’s driving real change in dental practices across the UK and Ireland.

What do you get?

You’ll attend two full-day, in-person workshops in one of 6 locations around the UK. You’ll have on-demand access to my coaching, our Academy learning platform, and the internal WhatsApp groups where owners, managers and marketers share, challenge, and support each other daily.

You’ll also get weekly group coaching and discussion calls, weekly Morning Huddle videos for your team, and the chance to embed yourself in the day-to-day of how this group works.

It’s as much about mindset as it is about strategy.

And it begins with the two workshops you’ll attend as part of the 90-day trial.

The first is with Mike Hesketh—who, as many of you know, served in the Royal Marines and worked with people like Ant Middleton and Prince Harry. In his session, he translates that experience into a blueprint for leading associate-led practices with clarity and control.

It’s a day about infrastructure, brand, culture and numbers. The kind of day that leaves you with a tangible playbook — and a clear sense of how to grow a practice that doesn’t depend on you.

The second is my own: an updated version of my exit strategy workshop: “The Date and The Number.”

We’ll look at what the current market is telling us about value. I’ll walk you through how to set an achievable sale number — and the timeline to get there.

You’ll bring your laptop. I’ll bring the framework. And together we’ll build the first version of your roadmap for 2026 and beyond. And, by the way, even if you don't plan to exit, and want to build a "Golden Goose", the workshop still works, because your "Number" is the EBITDA you want to reach.

That’s what this trial is: a chance to step into a room with some of the humblest (we don't work with dickheads), nicest, most forward-thinking practice owners in UK dentistry — and get to work.

There’s no obligation to continue beyond December. This is not a marketing funnel. It’s simply an open door — for those who are ready to walk through it.

Three minutes to apply. 88 days of learning, accountability, and momentum.

And perhaps, the start of a very different 2026.

Apply to join us this quarter

I’d be delighted to welcome you in.

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