Chris BarrowApr 6, 201780/15/5 – the formula that has to govern your marketing content if you want to be noticed by tLet me get straight to the point: 80% human interest stories about the patients whose lives you have changed for the better 15% human...
Chris BarrowMar 30, 2017On excellence and what that meansYour brand standard is excellence. Here’s a little lunch and learn for you to try as soon as you can. Ask everyone in your team to define...
Chris BarrowMar 29, 2017Why my job (and yours) is to restore happinessI’ve frequently commented that people don’t contact me because they are happy. So when the emails arrive, what is motivating the enquiry?...
Chris BarrowMar 28, 2017Presenting to a tough audienceI’m reminded, here in Ireland, that there are some people (patients) from Hale and Hampstead who choose to wear their money on the...