Let me get straight to the point: 80% human interest stories about the patients whose lives you have changed for the better 15% human...

Your brand standard is excellence. Here’s a little lunch and learn for you to try as soon as you can. Ask everyone in your team to define...

I’ve frequently commented that people don’t contact me because they are happy. So when the emails arrive, what is motivating the enquiry?...

I’m reminded, here in Ireland, that there are some people (patients) from Hale and Hampstead who choose to wear their money on the...

I’ve previously explained that the world record for the length of time it took a dentist to make up his mind to hire me was 17 years...

Buzzing about joining the impressive speaker list for this event, which promises to be one of the most innovative and interesting of the...

The Empty Quarter is the largest uninhabited desert area in the world, 2/5th of which is in Oman, 1,000km of gravel flats and dunes...

At only 3.5 square miles and 300 inhabitants, Jost Van Dyke is one of the smaller British Virgin Islands but a popular destination for...

Two similarly interesting experiences during our recent holiday, that illustrate an important message about how we set our prices. On...

Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please...

What exactly is the economic value of a patient in your practice? In business that’s called the LTV – lifetime value. Let’s take the...

I want you to suspend your disbelief for the next few minutes and take part in a mental exercise with me. think of your top 5 patients...

Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have...

Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are...

Last night my only choice for dinner at The Queens Head Hotel in Berwick upon Tweed was the “Christmas Fayre” and I settled down to a...

My congratulations to Dr David Roze in Dubai and to my friend Karl Taylor-Knight for creating this wonderful video that beautifully...

Eight days off the grid and 301 emails waiting for me when I sat down in The Bunker yesterday (Sunday) morning. Cue violin….. As a sole...

My family are working class. As on only child in the 60’s, I can remember the occasions when we would receive lousy customer service,...

I’m looking for 5 new clients from March 2017 Here’s a shopping list of the outcomes I can deliver for you: if you are building a...

Enjoy this 1 hr 13 minute conversation on marketing in UK independent practice in 2016.