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Thinking Business
a blog by Chris Barrow
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What you can and cannot train your team to do
Here’s what you can train people to do: Technique So if you want me to train your people – that’s fine – just tell me what technique you...

Chris Barrow
Sep 5, 20181 min read


The next time you ask me whether to invest in Facebook advertising – I’ll send you a lin
I want to ask you a question this morning. If I could GUARANTEE that I would have 50 people every month ring your front desk and ask for...

Chris Barrow
Aug 29, 20183 min read


I think my iPhone is listening to me?
The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my...

Chris Barrow
Aug 23, 20183 min read


Does your marketing have REACH and SHELF-LIFE?
There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have...

Chris Barrow
Aug 22, 20182 min read


UE – developing the user experience in your business
The Australia Diary was fun to write and I’m very grateful for the numerous emails and messages I’ve had from those who enjoyed following...

Chris Barrow
Aug 21, 20182 min read


The Australia Diary – day 7 – a practice visit
Time to pack on Monday morning as I’ll be leaving Sydney later in the day. My final day is spent with Lawrence Neville and the team at...

Chris Barrow
Aug 13, 20182 min read


The Australia Diary – day 4 – marketing restrictions and the 35% associate
There’s something very humbling about feeling nervous before a new workshop begins. I know the material inside out but, no matter how...

Chris Barrow
Aug 10, 20184 min read


A Friday morning riff on star prizes, rules that can’t be broken and the trillion dollar busin
Friday morning and it’s a Bunker Day for me – working ON the business during my last UK working day before I leave for Australia on...

Chris Barrow
Aug 3, 20183 min read


Why blog? What to blog about? Two new examples of excellent dental blog posts
Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members. My feedback was...

Chris Barrow
Aug 2, 20181 min read


The MRCREST scorecard – keeping count of your internal marketing activity – a free downl
This morning I bring you a brand new download – The MRCREST Scorecard. The idea is simple enough (if you have the systems and the people...

Chris Barrow
Aug 1, 20181 min read


Why a workshop is of little use unless it is part of a sustainable programme
Today I’m just alongside Dublin Airport, working with 8 ortho practices on their 2019 marketing plans. I’ll be focusing on internal...

Chris Barrow
Jul 27, 20181 min read


People, Presentation and Packaging – taking your treatment plans to the next level
At this week’s Extreme Business workshops we have been showing and telling on how treatment plans are presented to patients. Three P’s...

Chris Barrow
Jul 12, 20182 min read


Introducing FTA Media – a new name in the Practice Video landscape (and a chance to raise mone
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Chris Barrow
Jun 26, 20182 min read


When does a 99% failure rate become a success story?
A week ago today I was kicking off Stars of Dentistry (where did that week go?). One speaker who approached me after my light-hearted...

Chris Barrow
Jun 22, 20182 min read


10 Top Tips for writing your web site – a guest post
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Chris Barrow
Jun 8, 20183 min read


Discover (free of charge) how a Facebook Business Page can grow your practice – join me on the
I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an...

Chris Barrow
May 31, 20182 min read


The paradox of the speedy snail
Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living...

Chris Barrow
May 15, 20182 min read


How to improve your new patient conversion by 400% from today
That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we...

Chris Barrow
May 4, 20182 min read


The Social Media Evangelist – you need one in your team, so who should it be?
Marketing commentator Kent Lewis writes an interesting blog on all matters “marketing” and has been quoted as saying that you should sack...

Chris Barrow
May 3, 20183 min read
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