I’m indebted to Sharon Jardine, Principal of Lindley Dental in Huddersfield, for bringing to my attention the web site “Three Best Rated”.
In fact, her practice appeared at the top of the best three dental practices in town, without her team knowing anything about it.
A closer inspection reveals that they make their money out of selling advertising and the candidates are generated automatically by reference to a 50-point inspection that is well worth reading:
This page alone could form a very useful checklist for any business reviewing their online effectiveness.
I’m sure that the web and social media people will be encouraged by the inspection list and that even Mark Topley will recognise that the section on “Awards” will embrace his Dental CSR accreditation.
I suggest you print either a copy of this post or a copy of the inspection criteria and ask your marketing team to report back on how well you are doing.
Please note that if this web site doesn’t cover your area – or you aren’t on the list and think you should be – you can submit your details free of charge.
What’s not to like?