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A Friday Riff on snooping, lost baggage, my TV career and digital advertising
Well I haven’t won the lottery (which may have something to do with not having bought a ticket, rather than my iPhone not listening to...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
- Aug 23, 2018
I think my iPhone is listening to me?
The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my...
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Chris Barrow
- Aug 22, 2018
Does your marketing have REACH and SHELF-LIFE?
There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have...
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Chris Barrow
- Aug 21, 2018
UE – developing the user experience in your business
The Australia Diary was fun to write and I’m very grateful for the numerous emails and messages I’ve had from those who enjoyed following...
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Chris Barrow
- Aug 3, 2018
A Friday morning riff on star prizes, rules that can’t be broken and the trillion dollar busin
Friday morning and it’s a Bunker Day for me – working ON the business during my last UK working day before I leave for Australia on...
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Chris Barrow
- Aug 2, 2018
Why blog? What to blog about? Two new examples of excellent dental blog posts
Over the last 48 hours I’ve been asked to comment on two new dental practice blog posts, both written by team members. My feedback was...
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Chris Barrow
- Aug 1, 2018
The MRCREST scorecard – keeping count of your internal marketing activity – a free downl
This morning I bring you a brand new download – The MRCREST Scorecard. The idea is simple enough (if you have the systems and the people...
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Chris Barrow
- Jul 27, 2018
Why a workshop is of little use unless it is part of a sustainable programme
Today I’m just alongside Dublin Airport, working with 8 ortho practices on their 2019 marketing plans. I’ll be focusing on internal...
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Chris Barrow
- Jul 26, 2018
The Facebook Live post that went viral – and what it means for your dental business
Little did I know when I went on to Facebook Live last Sunday evening, that the resulting 1:51 post would go viral. The subject matter...
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Chris Barrow
- Jul 13, 2018
Taking control of time – the 2019 calendar planning day
Today I’ll be in splendid isolation in The Barrow Bunker. No client calls, no meetings, no interruptions. My mission by the end of the...
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Chris Barrow
- Jul 12, 2018
People, Presentation and Packaging – taking your treatment plans to the next level
At this week’s Extreme Business workshops we have been showing and telling on how treatment plans are presented to patients. Three P’s...
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Chris Barrow
- Jun 26, 2018
Introducing FTA Media – a new name in the Practice Video landscape (and a chance to raise mone
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Jun 22, 2018
When does a 99% failure rate become a success story?
A week ago today I was kicking off Stars of Dentistry (where did that week go?). One speaker who approached me after my light-hearted...
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Chris Barrow
- Jun 15, 2018
I’m just about to meet some of the 20% of dentists who attend 80% of conferences
As if there weren’t enough conferences, study clubs, post-graduate courses and overseas jollies for us to attend, I’m here at...
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Chris Barrow
- Jun 8, 2018
10 Top Tips for writing your web site – a guest post
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Jun 5, 2018
8 words that will transform your treatment plan presentations
When presenting a treatment plan, begin with: The best way I can help you is…….
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Chris Barrow
- May 31, 2018
Discover (free of charge) how a Facebook Business Page can grow your practice – join me on the
I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an...
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Chris Barrow
- May 24, 2018
GDPR and small business – why not just ignore it? – a conversation at The Dentistry Show
Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business...
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Chris Barrow
- May 15, 2018
The paradox of the speedy snail
Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living...
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