Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day...

Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100...

When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to...

This is not me being a Grinch. This is me being a marketer. In life, the objective of posting on to social media is to share with your...

I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this...

There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the...

I was talking to a Principal the other day who admitted that she had been too busy to update the practice financial analysis reports...

The blog is back – thank you for your patience as we have switched hosting for the web site in the last week. Having said that, I think...

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester...

There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The...

I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He...

My client Aarti Kohli is the Principal of three practices in Hampshire and shared with me an unusual experience last week, which I can...

I’m here for my quarterly meeting with Adec (that’s the dental practice and not the manufacturer). The practice is 30 years old and has...

Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be...

When I get up in the morning I have a bathroom ritual, simply summarised as clean teeth, shave, shower, dress. If you were to ask me to...

I was delighted to receive this unsolicited email on my return to work this week, from Amy Piper at The Briars Dental Centre in Newbury...

Writing under the pen name of Fougasse, Cyril Kenneth Bird was one of the most popular cartoonists and illustrators of the first half of...

Here’s what you can train people to do: Technique So if you want me to train your people – that’s fine – just tell me what technique you...

I want to ask you a question this morning. If I could GUARANTEE that I would have 50 people every month ring your front desk and ask for...

For once, that was a Bank Holiday weekend mostly devoted to rest and play. That’s unusual for any freelancer; my normal default is to...