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Thinking Business
a blog by Chris Barrow
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How much should I invest in digital marketing?
My concern is that the more practices that invest, the more they are bidding against each other – and against bigger players with deeper...

Chris Barrow
Apr 22, 20131 min read


Industry Alert – Cfast hands on training course – Marketing
Date: Friday 8th February 2013 to Saturday 9th February Location: Castle View Dental Practice, Windsor, Berkshire Topic: Cfast hands on...

Chris Barrow
Feb 4, 20131 min read


Industry Alert – Simple and Predictable Marketing for the 21st Century Dental Practice
Date: Friday 22nd March 2013 Time: 08:30 – 16:30 Venue: Seminars@thirtyeight, London Price: £195 +VAT Per Attendee OR £295 +VAT for 2...

Chris Barrow
Jan 28, 20132 min read


Direct marketing
I was taken to task on my previous post about mailers, adverts, gimmicks being a waste of time. Offended dentists and marketing...

Chris Barrow
Sep 10, 20123 min read


Good example of marketing your practice
Stafford Street Dental, based in central Edinburgh, have been coaching clients on and off for years and I have been delighted to work...

Chris Barrow
May 7, 20121 min read


Industry alert: Marketing opportunity for London practices
Is It Possible To Tap Into New Customers Without Investment, Risk Or Groupon? If you have a practice based in Central London, you could...

Chris Barrow
Mar 13, 20122 min read


Advert: QR codes to track marketing activities
QR codes are the current big thing in marketing, selling, and promotion. For the first time your advertisement can be tracked in real...

Chris Barrow
Nov 22, 20111 min read


Example of denture stabilisation marketing
Red Sky Dental brochure

Chris Barrow
Nov 21, 20111 min read


The four pillars of your marketing strategy for 2011
On-Line and social media visibility Word of Mouth marketing Professional networking Focused and personalized digital direct niche...

Chris Barrow
Jan 24, 20111 min read


The end of Google marketing…or is it just the start?
The Latest on Google Places (Local Maps) & Natural SEO! Google is changing. They now merged Google Places (Local Maps) and the Natural...

Chris Barrow
Dec 7, 20104 min read


DBC theme of the week: Marketing
Our theme for this week looks at marketing, mainly because this topic can’t be exhausted. I’ve always said and still maintain that...

Chris Barrow
Dec 6, 20101 min read


Award-winning branding and marketing
Given our theme this week, it would be churlish of me not to mention last week’s Private Dentistry award-winning and short-listed clients...

Chris Barrow
Nov 10, 20101 min read


Reflecting on branding, marketing and social media
I’m starting this week’s theme with an overview of one of our favourite subjects at the Dental Busienss Club: branding, marketing and...

Chris Barrow
Nov 8, 20101 min read


Branding & Marketing – a new player in dentistry
Very interested to see the marketing team from Practice Plan with their own stand at Showcase and with a service available to all dental...

Chris Barrow
Oct 18, 20101 min read


responding to email enquiries
The email below was sent via your website’s online form. It was submitted bynewpatient@ourhouse.co.uk ————————————————————————— Name:...

Chris Barrow
Aug 13, 20102 min read


Facebook marketing
An interesting post from Linkedin LinkedIn Groups Group: Dentist Network Subject: New comment (31) on “As a Dentist how do you view...

Chris Barrow
Aug 10, 20102 min read


“Social 6” for the GDP – a course invitation
These courses are aimed at General Practitioners who are interested in learning and providing some simple orthodontics for their patients...

Chris Barrow
Aug 3, 20101 min read


Comments please…
“Hi Chris Hope you are well know you check your emails in the morning so thought you might be able to help me out with this today. I...

Chris Barrow
Jul 14, 20101 min read


Knowing the numbers
Here’s a notice of the financial understanding courses offered by Andy McDougall. I’ve worked with Andy’s clients and can vouch that his...

Chris Barrow
Jul 9, 20102 min read


London Based dentists – please read urgently – you have 24 hours….
It seems that my friend Nicola Cairncross has a good idea to share with you. Dear Chris I’ve JUST been approved to deliver internet...

Chris Barrow
Jun 24, 20103 min read
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