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Free webinar
Dental technician and thought leader Mark Oborn is offering a free webinar next week on how to harness the power of Web 2.0 as part of...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
- Jul 16, 2008
Internet marketing
As you know, there has recently been a TV writers strike in the USA – the most damaging effect of which (on my life) was the shortening...
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Chris Barrow
- Mar 19, 2008
Visibility in marketing
Andrea Lee taught me many years ago that the best marketing is always BOP: Bold Outrageous Provocative So congratulations to Ben and...
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Chris Barrow
- Dec 12, 2007
A new definition of marketing
At a Dental Business School workshop on marketing last week, I was curious to see that the room next door had been booked by The...
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Chris Barrow
- Nov 21, 2007
I’m not dead- I’m marketing. Not dead…
just mad busy – so apologies for the lack of recent posts. I feel as if I ought to have told you all about BACD and my adventures in...
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Chris Barrow
- Oct 31, 2007
Dental marketing
Bristol yesterday, Reading today – and I continue to despair at the lack of skill demonstrated by dentists at something as simple as...
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Chris Barrow
- Mar 20, 2007
Marketing, marketing, marketing
Marketing NEVER ends, marketing NEVER stops, you keep on marketing even when it’s raining new clients. The last 6 months have been the...
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Chris Barrow
- Oct 3, 2006
Here’s a simple definition of marketing and sales
Marketing – the process by which you generate a lead.Lead – a person or organisation interested in buying your product/service. Sale –...
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Chris Barrow
- Sep 11, 2006
What is conversational marketing?
As you can see from my current reading list, I’m enjoying “Naked Conversations” at the moment, an excellent history of the development of...
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Chris Barrow
- Sep 6, 2006
Marketing is a continuous process
After my initial grumpiness, a business meeting yesterday in Surrey that was down to earth, seriously enjoyable and required focus and...
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Chris Barrow
- Jul 13, 2006
Now and forever marketing – and a question
Leading on from yesterday’s conversation about “what to do when it is quiet” there were a number of clients asking “what do we do about...
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Chris Barrow
- Mar 23, 2006
Scarcity creates demand – my second blog today
A coach and former client sent me a link today to a web page she had created with a new service provided by Google – cleverly entitled...
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Chris Barrow
- May 24, 2005
Tough talking
A 5.00am start and a drive from Bristol to Exeter, where I meet with Barbara Trotter (my UK business manager) and her assistant Stephanie...
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Chris Barrow
- May 9, 2005
The 3 Simple “S’s” of the Marketing Funnel
Here, from last week’s live event in Toronto, courtesy of Michel Neray of www.essentialmessage.com: 1. Speak 2. Sign people up for your...
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Chris Barrow
- Apr 12, 2005
The Reservoir System in marketing
Monday was the 4th quarter dental workshop in Plymouth, Devon. A timely reminder of the principle of “reservoir marketing”….. That when...
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Chris Barrow
- Sep 25, 2004
Passive marketing
You know I’ve been blathering on all week about my two gigs with the co-author of Profitable Dental Practice, Prof. Phil Newsome? Well...
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