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Thinking Business
a blog by Chris Barrow
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Free webinar
Dental technician and thought leader Mark Oborn is offering a free webinar next week on how to harness the power of Web 2.0 as part of...
Chris Barrow
Feb 16, 20091 min read
Internet marketing
As you know, there has recently been a TV writers strike in the USA – the most damaging effect of which (on my life) was the shortening...
Chris Barrow
Jul 16, 20081 min read
Visibility in marketing
Andrea Lee taught me many years ago that the best marketing is always BOP: Bold Outrageous Provocative So congratulations to Ben and...
Chris Barrow
Mar 19, 20081 min read
A new definition of marketing
At a Dental Business School workshop on marketing last week, I was curious to see that the room next door had been booked by The...
Chris Barrow
Dec 12, 20072 min read
I’m not dead- I’m marketing. Not dead…
just mad busy – so apologies for the lack of recent posts. I feel as if I ought to have told you all about BACD and my adventures in...
Chris Barrow
Nov 21, 20071 min read
Dental marketing
Bristol yesterday, Reading today – and I continue to despair at the lack of skill demonstrated by dentists at something as simple as...
Chris Barrow
Oct 31, 20071 min read
Marketing, marketing, marketing
Marketing NEVER ends, marketing NEVER stops, you keep on marketing even when it’s raining new clients. The last 6 months have been the...
Chris Barrow
Mar 20, 20071 min read
Here’s a simple definition of marketing and sales
Marketing – the process by which you generate a lead.Lead – a person or organisation interested in buying your product/service. Sale –...
Chris Barrow
Oct 3, 20061 min read
What is conversational marketing?
As you can see from my current reading list, I’m enjoying “Naked Conversations” at the moment, an excellent history of the development of...
Chris Barrow
Sep 11, 20062 min read
Marketing is a continuous process
After my initial grumpiness, a business meeting yesterday in Surrey that was down to earth, seriously enjoyable and required focus and...
Chris Barrow
Sep 6, 20063 min read
Now and forever marketing – and a question
Leading on from yesterday’s conversation about “what to do when it is quiet” there were a number of clients asking “what do we do about...
Chris Barrow
Jul 13, 20062 min read
Scarcity creates demand – my second blog today
A coach and former client sent me a link today to a web page she had created with a new service provided by Google – cleverly entitled...
Chris Barrow
Mar 23, 20061 min read
Tough talking
A 5.00am start and a drive from Bristol to Exeter, where I meet with Barbara Trotter (my UK business manager) and her assistant Stephanie...
Chris Barrow
May 24, 20052 min read
The 3 Simple “S’s” of the Marketing Funnel
Here, from last week’s live event in Toronto, courtesy of Michel Neray of www.essentialmessage.com: 1. Speak 2. Sign people up for your...
Chris Barrow
May 9, 20051 min read
The Reservoir System in marketing
Monday was the 4th quarter dental workshop in Plymouth, Devon. A timely reminder of the principle of “reservoir marketing”….. That when...
Chris Barrow
Apr 12, 20051 min read
Passive marketing
You know I’ve been blathering on all week about my two gigs with the co-author of Profitable Dental Practice, Prof. Phil Newsome? Well...
Chris Barrow
Sep 25, 20041 min read
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