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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
Feb 16, 2009
Free webinar
Dental technician and thought leader Mark Oborn is offering a free webinar next week on how to harness the power of Web 2.0 as part of...
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Chris Barrow
Jul 16, 2008
Internet marketing
As you know, there has recently been a TV writers strike in the USA – the most damaging effect of which (on my life) was the shortening...
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Chris Barrow
Mar 19, 2008
Visibility in marketing
Andrea Lee taught me many years ago that the best marketing is always BOP: Bold Outrageous Provocative So congratulations to Ben and...
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Chris Barrow
Dec 12, 2007
A new definition of marketing
At a Dental Business School workshop on marketing last week, I was curious to see that the room next door had been booked by The...
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Chris Barrow
Nov 21, 2007
I’m not dead- I’m marketing. Not dead…
just mad busy – so apologies for the lack of recent posts. I feel as if I ought to have told you all about BACD and my adventures in...
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Chris Barrow
Oct 31, 2007
Dental marketing
Bristol yesterday, Reading today – and I continue to despair at the lack of skill demonstrated by dentists at something as simple as...
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Chris Barrow
Mar 20, 2007
Marketing, marketing, marketing
Marketing NEVER ends, marketing NEVER stops, you keep on marketing even when it’s raining new clients. The last 6 months have been the...
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Chris Barrow
Oct 3, 2006
Here’s a simple definition of marketing and sales
Marketing – the process by which you generate a lead.Lead – a person or organisation interested in buying your product/service. Sale –...
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Chris Barrow
Sep 11, 2006
What is conversational marketing?
As you can see from my current reading list, I’m enjoying “Naked Conversations” at the moment, an excellent history of the development of...
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Chris Barrow
Sep 6, 2006
Marketing is a continuous process
After my initial grumpiness, a business meeting yesterday in Surrey that was down to earth, seriously enjoyable and required focus and...
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Chris Barrow
Jul 13, 2006
Now and forever marketing – and a question
Leading on from yesterday’s conversation about “what to do when it is quiet” there were a number of clients asking “what do we do about...
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Chris Barrow
Mar 23, 2006
Scarcity creates demand – my second blog today
A coach and former client sent me a link today to a web page she had created with a new service provided by Google – cleverly entitled...
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Chris Barrow
May 24, 2005
Tough talking
A 5.00am start and a drive from Bristol to Exeter, where I meet with Barbara Trotter (my UK business manager) and her assistant Stephanie...
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Chris Barrow
May 9, 2005
The 3 Simple “S’s” of the Marketing Funnel
Here, from last week’s live event in Toronto, courtesy of Michel Neray of www.essentialmessage.com: 1. Speak 2. Sign people up for your...
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Chris Barrow
Apr 12, 2005
The Reservoir System in marketing
Monday was the 4th quarter dental workshop in Plymouth, Devon. A timely reminder of the principle of “reservoir marketing”….. That when...
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Chris Barrow
Sep 25, 2004
Passive marketing
You know I’ve been blathering on all week about my two gigs with the co-author of Profitable Dental Practice, Prof. Phil Newsome? Well...
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