The clue is in the name – to criticise. Interesting to hear Seth Godin say that he NEVER reads critiques of his books because: nobody...

In the top of the hour-glass is all the money you spend on branding, interior design, equipment and marketing. In the neck of the...

Yesterday we offered you a 12-point checklist on the systems you employ to encourage patient recommendations. Today we explore the...

Today I’m giving you a free resource. Back in August, when we published our blog series on how to achieve 100% growth in sales and...

I’m pleased with the response to my presentation on Lifecycle Marketing in Dentistry, given at the Practice Plan Practice Management...

This conversation is happening every week. Client – how much should I be investing into marketing? Coach – 5% of gross revenues Client –...

You: “I’d like to speak to the manager please” Receptionist: “Certainly sir, can I tell him what it’s about?” You: “Yes, I’m bringing my...

There have been mixed responses to Monty the Penguin (the John Lewis Christmas advert) [youtube=https://www.youtube.com/watch?v=iccscUFY8...

Ideal for principals, business managers, marketing mangers and practice managers, the Ultimate Marketing Academy is: • 1 year programme ...

With so few weeks to go to the end of the year, one might almost cry “too late!”. So let me assume that your marketing plan isn’t written...

The answer is 5% of gross sales. A quick distinction. Advertising is product placement: we do whitening we do veneers we do same day...

First – a couple of definitions from Wikipedia: Marketing is the process of communicating the value of a product or service to customers,...

The term “white paper marketing” has been coined by industry to describe what happens when a curious prospect downloads a resource,...

What you will hear is that “Google loves video” (as far as the position of your web site on the open search listings). Undoubtedly true....

I am frequently asked “how much should I be spending on marketing?” First – a distinction – advertising is not marketing. Advertising is...

Lead (new patient) generation is a compulsory and never-ending activity. The best time to dig a well is when it is raining – wait for a...

Imagine a world in which: you are not allowed any prominent signage or advertising either outside your practice or in any media channels...

The statistics seem to indicate that sales of national newspapers are heading down (except The Sun), whereas there is ongoing interest in...

Leeds, Belfast, London – watch out! Here you can download the flyer for what has to be one of the best value workshops this Autumn....