You know how I go on and on about KEDOs. Knock ‘em Dead Offers. I’m indebted to Matt Jackson from IDH who reminded me this morning of...

Its a while since The Dentistry Show but Krishan Joshi has kindly created a web page to showcase a series of interview we filmed on the...

I’ve always been a great believer in a business card that earns its wages: photograph of the issuer (dentistry is a personality based...

You simply MUST read this brilliant short article. CLICK HERE

In the world of brilliant, instant, up to the minute, relevant marketing. This email, received at 15:30 – should win a prize at the...

I remember Andrea Lee teaching me many years ago that if I wasn’t “bold, outrageous and provocative” then the alternative was to be...

Last week I fulfilled a minor ambition and purchased a set of Bose “acoustic noise-cancelling headphones”. Taking advantage of currency...

There were three places in New York City where I saw a queue of people waiting. To rise to the top of the Empire State Building To...

A grumpy client emails me this morning as follows: OK. So the ad “Attention Denture Wearers” went in for 2 consecutive weeks in the...

and its only a matter of time. “Would you like Flying Club points with your tooth whitening Mr Barrow?”

I remember one of the first dentists I worked with (back in the mid 90’s) always introduced himself as follows (name changed): “Good...

Working with James Goolnik this morning over breakfast – subject was a storyboard and mind-map for our “Branded Experience” BACD day in...

When the team at David Horobin’s Chapel Road Orthodontics decided to use National Orthodontics Week (NOW) as an excuse for strutting...

The team at The Hilton Dunblane wear lapel badges with the number “10”. I ask at reception “why?” “So that we can make your stay a 10 out...

……….and in my face 16:00 on Friday afternoon and my (Orange) iPhone rings – the number isn’t blocked, so I answer (I never answer blocked...

take one very strong brand add a sense of humour serve on a cup cake result something for people to talk about. “You’ll never guess, I...

There is a growing sense that all of those “bling” practices that emerged in the boom years may be catching a severe cold in the harsh...

Eight products/services that are selling like hot cakes in dentistry: Whitening Facial Aesthetics Cerec Invisalign Incognito Smile...

Hi Chris, after the conference call last week, I was very inspired by the description of one participant’s practice as “a million pound...