There have been mixed responses to Monty the Penguin (the John Lewis Christmas advert)
– 19,000,000 views and counting
and the WW1 football match (the Sainsbury’s Christmas advert)
– 14,000,000 views and counting
(Videos have been added for our non-British readers and anybody in Britain who has been living in a cave.)
Whether you like them or not – they have EVOKED a response (John Lewis can’t sell enough Montys at £85.00 each).
You are allowed to EVOKE a positive or a negative response.
If your marketing isn’t EVOCATIVE then don’t bother – you will be lost in the noise.
What does EVOCATIVE dental marketing look like?
and ask yourself – how close to this does my marketing deliver?
It’s time for emotional marketing to take its long-awaited and rightful place in private dentistry.