For once, I’m going to refrain from naming the client I’m referring to in this post, to respect their confidentiality. However, I have to...

With retail sales for the last 3 months dropping well below previous years and in the aftermath of a hard economic outlook in Tuesday’s...

Last week The Guardian newspaper reported that UK retail sales in September were at their lowest since 2009, an ominous sign that...

One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the...

Things to note about patient testimonial videos: there is increasing evidence within my client base that, if you include a strong patient...

our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my...

At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every...

The main purpose of a daily huddle is to identify those patients coming to the end of a course of (probably cosmetic) treatment (EOT) and...

“CB is my coach because his experience and advice combined with him holding you accountable drives you to be the best you can be in the...

Once upon a time, I was visiting a dental practice whilst one of their patients left the building at the conclusion of his Invisalign...

Observation #1 Ashley and I recorded our latest podcast yesterday with our friend and Founder/Principal of PDC Dental Dr. Alex Jones....

I’m delighted that this event is going ahead from Friday 29th September to Sunday 1st October 2017. Those attending are going to benefit...

There’s a great comedy moment in the new Justice League movie where Bruce Wayne (Batman) is asked “so what’s your super power?” He...

One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded...

Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester...

“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are...

There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians...

A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging...

There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...

In order to create share-worthy marketing collateral for your business, follow these basic rules: Decide on your channels Facebook...