Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest...

I’m at the beautiful De Vere Cotswold water park this morning as visiting guest lecturer on the annual Ortho Retreat organised by Ashley...

Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading...

Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who...

A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump...

Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether...

The monthly email patient newsletter isn’t an optional marketing activity that you might get around to if anybody can find the time. The...

There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...

Given the choice between continuing her academic studies at university and getting into the workplace, Ali began her working life on the...

So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as...

Unless you have been living in a cave, you’ll know about Colin Campbell’s BLOG – you may also be aware of his podcast Incisive:Decisive....

Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today,...

On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want...

Today I’m starting a mini-series that will run this week. Many of my clients either already enjoy referrals from GDPs or aspire to do so...

In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the...

Return on Investment Do you remember the days when we would ask “what’s the ROI on this?” We invested some money in an advertising or...

New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will...

There are some questions asked so frequently that this blog becomes a way of creating a permanent record so that I can direct folks to...

Prompted by a question I was asked yesterday on a private dental Facebook Group in India. The gist of the question was WHERE do we do our...

A simple enough question this morning: “Have you added a Facebook Messenger facility to the home page of your web site?” The technology...