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THINKING BUSINESS
a blog by Chris Barrow

"We do things differently down here" - a conversation with Dr. Lawrence Neville



If you walk round Manchester city centre, you will often see the statement, ' WE DO THINGS DIFFERENTLY HERE'  which glorifies Manchester's achievements in the world and why Mancunians are different. We have tweaked the statement slightly for our guest today and you will understand why when you listen to the interview. 


Born in Glasgow, Lawrence decided to take some time out to travel the world and then visited Sydney 11 years ago to do some dentistry for several months. He ended up staying and now Lawrence is partner in Spa Dental  Dentist in Sydney CBD | Spa Dental Sydney CBD and three other Practices around Sydney.


He is one of the top five providers of Invisalign in Australia and as you listen to Lawrence you will clearly see how obsessive he is about the 'Patient Journey' and how his clinics manage to stand out from in very crowded market place.


Have a pen and notepad to make lots of notes, this interview is full of gems. 


You will discover; 


  • How his practice and his team obsess about customer service 

  • The philosophy behind the refurbishment. of Spa Dental, making it completely different to any other DP

  • The absolute mission of giving the patient a completely different experience to any other dental practice

  • How the practice gets five star google reviews and how they educate the patient  on what to write.

  • Google reviews - why you need 100 of them before you get on the start line

  • The steps to the perfect patient journey and consultation 

  • How most of the work has been done before the patient has even visited the practice 

  • 'The hidden camera' you will have to wait to the very end to hear about this strategy 

  • The super associate - what it means 

  • Instagram - how to make it a success


AND MUCH MORE.


Listen via your favourite podcast player or the player below:




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