Two outside entrepreneurs looking at dentistry and searching for a guide

A remarkable and unusual coincidence.

Twice yesterday I attended Zoom calls with entrepreneurs from completely outside of dentistry (one outside of healthcare), asking for advice on opening a private squat dental clinic.

One from the pharmacy world who wanted to pick my brains on whether anyone had combined the two disciplines under one roof.

The other from the world of hospitality and holding a property portfolio that included a potential site.

They both need a guide who knows the landscape and it seems that a simple search (and, in one case, a personal recommendation) has directed them to me.

• Dentistry is still a business that attracts interest from external innovators;
  

• Internal and inbound marketing will eventually bear fruit and people will find you.

Close by you, there's a patient looking for a dentist as you read this.

Will they find you?